Ecomconnect

One place to understand how your ecommerce business is really performing.

Ecomconnect is building a central dashboard for Shopify, Meta Ads and the rest of your ecommerce stack. Sales, advertising and financial data. Together at last.

Last 30 days

% of revenue

Revenue€184,920100%
Ad spend€41,60022.5%
COGS€72,10039%
Margin€71,22038.5%

What we're building

A central data layer for ecommerce businesses

Ecomconnect is being built to bring your store, advertising and financial data into one place. Instead of switching between Shopify, Meta Ads, spreadsheets and accounting tools, you get one dashboard that shows how the business is actually doing.

Ecomconnect — Overview

Revenue

€184,920

+12.4%

Orders

2,318

+8.1%

Ad spend

€41,600

+19.2%

ROAS

4.44

-0.31

CAC

€17.95

+€1.40

Net margin

38.5%

-1.2pt

Revenue vs ad spend

Shopify Meta Ads

Where revenue comes from

  • Shopify — Direct€72,41039%
  • Meta Ads — Prospecting€58,12031%
  • Meta Ads — Retargeting€34,88019%
  • Shopify — Email€19,51011%

Top products

ProductUnitsRevenueROAS
Merino Crew Sweater412€38,7205.1
Everyday Tote388€24,1804.6
Linen Shirt264€19,9403.2
Wool Socks 3-pack731€14,6202.4

What changed

  • Retargeting spend is up 34% this week while revenue from that campaign stayed flat.
  • Linen Shirt returns rose to 9.2%, which pulls its real margin below the store average.
  • Wool Socks sell well but run at a 2.4 ROAS, close to break-even after shipping.

The goal

We want to give ecommerce merchants one reliable view of their business. Revenue, orders, refunds, ad spend, ROAS, margins and profitability. All in one place, with the context you need to make decisions.

How it works

We start by connecting Shopify and Meta Ads. Later we will add payment providers, fulfillment software, marketplaces, email tools and accounting systems. All that data flows into one dashboard. From there we show what is happening across sales, advertising and finance, spot trends and unusual changes, and use automation and AI to recommend what to do next.